Archaeology

Author: David Thomas
Publisher: Cengage Learning
ISBN: 9780155058996
Size: 15.28 MB
Format: PDF, Docs
View: 59

This new edition by David Hurst Thomas and Robert L. Kelly pairs two of archaeology's most recognized names--with a combined 70 years of experience--for the first time. David Hurst Thomas of the American Museum of Natural History and Robert L. Kelly of the University of Wyoming bring readers a textbook rich with examples drawn from their experiences leading excavations over the past thirty years. A major revision, this fourth edition of ARCHAEOLOGY reflects the most recent research and changes in the field, while covering the core concepts in an exceptionally student-friendly fashion. This edition continues a tradition of academic rigor and engaging writing style that have made this text one of the most well-respected and best-selling texts in the discipline. The new edition is enhanced with full-color photos and a completely new design. The rich array of supplemental resources includes a new companion website, as well as the option to use a new CD-ROM, DOING FIELDWORK: ARCHAEOLOGICAL DEMONSTRATIONS developed by the authors. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Archaeology Down To Earth

Author: Robert Kelly
Publisher: Cengage Learning
ISBN: 9781133608646
Size: 17.40 MB
Format: PDF
View: 93

This new brief edition pairs two of archaeology’s most recognized names -- David Hurst Thomas of the American Museum of Natural History and Robert L. Kelly of the University of Wyoming. Their well-chosen examples show how archaeologists have worked through actual problems in the field and in the lab. After using this book, readers will be better able to ask questions, solve problems, and discern truth from fiction. They will learn about the nature of archaeological data and how archaeologists do such things as archaeological survey and excavation. They also will develop their sense of scientific logic and gain a better understanding of career opportunities available to archaeologists. This edition’s enhanced full-color design improves the visual presentation and enables users to more clearly see the key points of an image. A rich array of supplemental resources includes a new companion website, as well as the option to use the Doing Fieldwork: Archaeological Demonstrations CD-ROM, Version 2.0, also developed by the authors. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Archaeology Down To Earth

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 9781467264242
Size: 15.58 MB
Format: PDF, Mobi
View: 25

Facts101 is your complete guide to Archaeology, Down to Earth. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Advertising Media Planning

Author: Larry Kelley
Publisher: Routledge
ISBN: 9781317519379
Size: 16.55 MB
Format: PDF, Docs
View: 23

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

Satellite Remote Sensing For Archaeology

Author: Sarah H. Parcak
Publisher: Routledge
ISBN: 9781134060443
Size: 18.99 MB
Format: PDF, Mobi
View: 92

This handbook is the first comprehensive overview of the field of satellite remote sensing for archaeology and how it can be applied to ongoing archaeological fieldwork projects across the globe. It provides a survey of the history and development of the field, connecting satellite remote sensing in archaeology to broader developments in remote sensing, archaeological method and theory, cultural resource management, and environmental studies. With a focus on practical uses of satellite remote sensing, Sarah H. Parcak evaluates satellite imagery types and remote sensing analysis techniques specific to the discovery, preservation, and management of archaeological sites. Case studies from Asia, Central America, and the Middle East are explored, including Xi’an, China; Angkor Wat, Cambodia and Egypt’s floodplains. In-field surveying techniques particular to satellite remote sensing are emphasized, providing strategies for recording ancient features on the ground observed from space. The book also discusses broader issues relating to archaeological remote sensing ethics, looting prevention, and archaeological site preservation. New sensing research is included and illustrated with the inclusion of over 160 satellite images of ancient sites. With a companion website (www.routledge.com/textbooks/9780415448789) with further resources and colour images, Satellite Remote Sensing for Archaeology will provide anyone interested in scientific applications to uncovering past archaeological landscapes a foundation for future research and study.

The Fifth Beginning

Author: Robert L. Kelly
Publisher: Univ of California Press
ISBN: 9780520966369
Size: 15.74 MB
Format: PDF
View: 41

“I have seen yesterday. I know tomorrow.” This inscription in Tutankhamun’s tomb summarizes The Fifth Beginning. Here, archaeologist Robert L. Kelly explains how the study of our cultural past can predict the future of humanity. In an eminently readable style, Kelly identifies four key pivot points in the six-million-year history of human development: the emergence of technology, culture, agriculture, and the state. In each example, the author examines the long-term processes that resulted in a definitive, no-turning-back change for the organization of society. Kelly then looks ahead, giving us evidence for what he calls a fifth beginning, one that started about AD 1500. Some might call it “globalization,” but the author places it in its larger context: a five-thousand-year arms race, capitalism’s global reach, and the cultural effects of a worldwide communication network. Kelly predicts that the emergent phenomena of this fifth beginning will include the end of war as a viable way to resolve disputes, the end of capitalism as we know it, the widespread shift toward world citizenship, and the rise of forms of cooperation that will end the near-sacred status of nation-states. It’s the end of life as we have known it. However, the author is cautiously optimistic: he dwells not on the coming chaos, but on humanity’s great potential.