Vitamania

Author: Catherine Price
Publisher: Penguin Books
ISBN: 9780143108153
Size: 18.62 MB
Format: PDF, Mobi
View: 39

"[An] absorbing and meticulously researched history of the beginnings and causes of our obsession with vitamins and nutrition." --The New York Times Most of us know nothing about vitamins. What's more, what we think we know is harming both our personal nutrition and our national health. By focusing on vitamins at the expense of everything else, we've become blind to the bigger picture: despite our belief that vitamins are an absolute good--and the more of them, the better--vitamins are actually small and surprisingly mysterious pieces of a much larger nutritional puzzle. In Vitamania, award-winning journalist Catherine Price offers a lucid and lively journey through our cherished yet misguided beliefs about vitamins, and reveals a straightforward, blessedly anxiety-free path to enjoyable eating and good health. When vitamins were discovered a mere century ago, they changed the destiny of the human species by preventing and curing many terrifying diseases. Yet it wasn't long before vitamins spread from labs of scientists into the realm of food marketers and began to take on a life of their own. The era of "vitamania," as one 1940s journalist called it, had begun. Though we've gained much from our embrace of vitamins, what we've lost is a crucial sense of perspective. By buying into a century of hype and advertising, we have accepted the false idea that particular dietary chemicals can be used as shortcuts to health--whether they be antioxidants or omega-3s or, yes, vitamins. And it's our vitamin-inspired desire for effortless shortcuts that created today's dietary supplement industry, a veritable Wild West of overpromising "miracle" substances that can be legally sold without any proof that they are effective or safe. Price's travels to vitamin manufacturers and food laboratories and military testing kitchens--along with her deep dive into the history of nutritional science-- provide a witty and dynamic narrative arc that binds Vitamania together. The result is a page-turning exploration of the history, science, hype, and future of nutrition. And her ultimate message is both inspiring and straightforward: given all that we don't know about vitamins and nutrition, the best way to decide what to eat is to stop obsessing and simply embrace this uncertainty head-on. Praise for Vitamania: "Measured, funny, and fascinating. The only thing that Catherine Price is selling here is good reporting, engaging storytelling, and more than you thought you could possibly learn about vitamins. If you need vitamins to survive (you do), you should read this book." --Scientific American

100 Million Years Of Food

Author: Stephen Le
Publisher: Picador
ISBN: 9781250050427
Size: 10.26 MB
Format: PDF, ePub, Mobi
View: 37

A fascinating tour through the evolution of the human diet, and how we can improve our health by understanding our complicated history with food. There are few areas of modern life that are burdened by as much information and advice, often contradictory, as our diet and health: eat a lot of meat, eat no meat; whole-grains are healthy, whole-grains are a disaster; eat everything in moderation; eat only certain foods--and on and on. In 100 Million Years of Food biological anthropologist Stephen Le explains how cuisines of different cultures are a result of centuries of evolution, finely tuned to our biology and surroundings. Today many cultures have strayed from their ancestral diets, relying instead on mass-produced food often made with chemicals that may be contributing to a rise in so-called "Western diseases," such as cancer, heart disease, and obesity. Travelling around the world to places as far-flung as Vietnam, Kenya, India, and the US, Stephen Le introduces us to people who are growing, cooking, and eating food using both traditional and modern methods, striving for a sustainable, healthy diet. In clear, compelling arguments based on scientific research, Le contends that our ancestral diets provide the best first line of defense in protecting our health and providing a balanced diet. Fast-food diets, as well as strict regimens like paleo or vegan, in effect highjack our biology and ignore the complex nature of our bodies. In 100 Million Years of Food Le takes us on a guided tour of evolution, demonstrating how our diets are the result of millions of years of history, and how we can return to a sustainable, healthier way of eating.

Easy Campfire Cooking

Author: Peg Couch
Publisher: Fox Chapel Publishing Company Incorporated
ISBN: 1565237242
Size: 17.71 MB
Format: PDF, Docs
View: 33

Great recipes for a camping trip or a backyard bonfire! Includes grilling tips and family-fun activities.

The Pun Also Rises

Author: John Pollack
Publisher: Penguin
ISBN: 9781101513866
Size: 17.65 MB
Format: PDF
View: 68

A former word pun champion's funny, erudite, and provocative exploration of puns, the people who make them, and this derided wordplay's remarkable impact on history. The pun is commonly dismissed as the lowest form of wit, and punsters are often unpopular for their obsessive wordplay. But such attitudes are relatively recent developments. In The Pun Also Rises, John Pollack-a former World Pun Champion and presidential speechwriter for Bill Clinton-explains why such wordplay is significant: It both revolutionized language and played a pivotal role in making the modern world possible. Skillfully weaving together stories and evidence from history, brain science, pop culture, literature, anthropology, and humor, The Pun Also Rises is an authoritative yet playful exploration of a practice that is common, in one form or another, to virtually every language on earth. At once entertaining and educational, this engaging book answers fundamental questions: Just what is a pun, and why do people make them? How did punning impact the development of human language, and how did that drive creativity and progress? And why, after centuries of decline, does the pun still matter? Watch a Video

The Sirtfood Diet

Author: Aidan Goggins
Publisher: Simon and Schuster
ISBN: 9781501163784
Size: 15.98 MB
Format: PDF, Mobi
View: 99

Discover the international diet sensation that will help you lose seven pounds in seven days while experiencing lasting energy and eating all the foods you love. Over the past few years, fasting has become a popular diet option. Studies show that fasting—whether through moderate calorie restriction every day or the more severe but less frequent intermittent fasting—can help people lose about thirteen to fourteen pounds in six months and reduce their risk of developing disease. When we fast, our body’s energy stores activate what is known as sirtuins, or the “skinny gene,” and many positive changes ensue. Fat storage is switched off, and our body stops its normal growth processes and goes into “survival” mode. Fat burning is stimulated and the genes involved in the repair and rejuvenation of our cells are turned on—which all results to weight loss and improved resistance to disease. But if not done correctly, fasting can lead to hunger, irritability, fatigue, and loss of muscle. Enter Sirtfoods: a newly discovered group of foods that is revolutionizing healthy eating. Ranging from chocolate and red wine to garlic and walnuts, sirtfoods are particularly rich in special nutrients that help us activate the same skinny genes in our bodies that fasting triggers. Nutritionists Aidan Goggins and Glen Matten have created The Sirtfood Diet to help you effectively lose weight and improve your resistance to disease, while still giving you incredible energy and glowing health.

Gen Buy

Author: Kit Yarrow
Publisher: John Wiley and Sons
ISBN: 0470523638
Size: 12.49 MB
Format: PDF, ePub, Docs
View: 19

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.