Globalizing Ideal Beauty

Author: D. Sutton
Publisher: Springer
ISBN: 9780230100435
Size: 18.52 MB
Format: PDF, Mobi
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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

The Beauty Trade

Author: Angela B. McCracken
Publisher: Oxford University Press
ISBN: 9780199908073
Size: 16.61 MB
Format: PDF, ePub, Docs
View: 69

While it is frequently trivialized, the business of beauty is one of the most important global industries, generating millions of dollars and implicating many more the world over, from consumers to corporate elites. As trends spread so do ideas about standards of appearance and what is necessary to look good and fit in -- standards that are often influenced by ideas about race, class and gender norms. In looking at beauty products, practices, and ideas of youth in Guadalajara, Mexico, The Beauty Trade takes seriously the question of whether and how beauty norms are changing in relation to the globalizing beauty economy. Angela B. V. McCracken considers who benefits and who loses from beauty globalization and what this means for gender norms among youth. Weaving together fascinating ethnographic research on beauty practices and insights from political economy theory, the book presents a feminist analysis of the global economy of beauty. Rather than a sign of frivolity, the beauty economy is intimately connected to youth's social and economic development. Cosmetic makeovers have become a modern rite of passage for girls, enabling social connections and differentiations, as well as entrepreneurial activities. The global beauty economy is a phenomenon generated by young people, mostly women, laboring in, teaching, and consuming beauty --- and eager for belonging and originality, using every mechanism at their disposal to enhance their appearance. As McCracken shows, globalization is not homogenizing beauty standards to a Western ideal; rather, it is diversifying beauty standards. The Beauty Trade explains how globalization, combined with youth's desires for uniqueness, is enabling the spread of a diversity of beauty cultures, including alternative visions of gender appropriate looks and behavior.

Beauty Imagined

Author: Geoffrey Jones
Publisher: Oxford University Press on Demand
ISBN: 9780199556496
Size: 13.12 MB
Format: PDF
View: 36

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estée Lauder, and L'Oréal, grew.

Beauty And Business

Author: Philip Scranton
Publisher: Psychology Press
ISBN: 041592667X
Size: 14.14 MB
Format: PDF, Kindle
View: 87

Leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.

Global Inequality

Author: Branko Milanovic
Publisher: Harvard University Press
ISBN: 9780674969766
Size: 15.42 MB
Format: PDF, ePub, Mobi
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Branko Milanovic presents a bold account of the dynamics that drive inequality on a global scale. Using vast data sets, he explains the forces that make inequality rise and fall within and among nations over time. He reveals who has been helped by globalization, who has been hurt, andwhat policies might tilt the balance toward economic justice.

Framing The Bride

Author: Bonnie Adrian
Publisher: Univ of California Press
ISBN: 0520930037
Size: 15.59 MB
Format: PDF, ePub
View: 90

With a wedding impending, the Taiwanese bride-to-be turns to bridal photographers, makeup artists, and hair stylists to transform her image beyond recognition. They give her fairer skin, eyes like a Western baby doll, and gowns inspired by sources from Victorian England to MTV. An absorbing consideration of contemporary bridal practices in Taiwan, Framing the Bride shows how the lavish photographs represent more than mere conspicuous consumption. They are artifacts infused with cultural meaning and emotional significance, products of the gender- and generation-based conflicts in Taiwan’s hybrid system of modern matrimony. From the bridal photographs, the book opens out into broader issues such as courtship, marriage, kinship, globalization, and the meaning of the "West" and "Western" cultural images of beauty. Bonnie Adrian argues that in compiling enormous bridal albums full of photographs of brides and grooms in varieties of finery, posed in different places, and exuding romance, Taiwanese brides engage in a new rite of passage—one that challenges the terms of marriage set out in conventional wedding rites. In Framing the Bride, we see how this practice is also a creative response to U.S. domination of transnational visual imagery—how bridal photographers and their subjects take the project of globalization into their own hands, defining its terms for their lives even as they expose the emptiness of its images.