Selling The American Muscle Car

Author: Diego Rosenberg
Publisher: CarTech Inc
ISBN: 9781613252031
Size: 13.55 MB
Format: PDF, ePub, Mobi
View: 50

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

Classic Muscle Car Advertising

Author: Mitch Frumkin
Publisher: Krause Publications
ISBN: 9780873493369
Size: 11.66 MB
Format: PDF
View: 25

Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models. More than 160 ads have been restored to their original, vibrant color. Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.

Detroit Muscle

Author: Charles Morris
Publisher: CarTech Inc
ISBN: 9781613253014
Size: 17.81 MB
Format: PDF, ePub, Docs
View: 96

The muscle car era, and the era that immediately preceded it, are a unique window in time; it is one that we will not likely see again. Post-war USA was a place where people wanted to move on from the horrors of conflict, to embrace an era of peace, and to pursue, well, all sorts of things. A whole generation was entering a new prosperity, with home ownership on the rise, gainful employment increasing, the building of suburbs, and a new interstate system connecting everyone. That all helped increase our dependence upon, and in turn, deepen our love affair with the automobile. It started in the 1950s, when automakers realized that if they made their cars more powerful than brand X and won races on the weekends as well, sales would follow those victories into the dealership. Not everybody was enamored with all this new-found performance, however, and throughout the late 1950s and early 1960s, a struggle developed between building faster automobiles and appearing responsible and promoting the cause of safety. This led to racing participation on an all-out corporate level, followed by voluntary self-imposed and publicized bans, back-door cheating on said bans, and then investing in performance again. A byproduct of all this activity was some really fascinating and exciting cars. It began with standard-chassis cars growing bigger and including more powerful engines. Then they graduated to being lighter, putting big engines into mid-size chassis (muscle cars), and building race cars that barely resembled anything on the street. Detroit Muscle: Factory Lightweights and Purpose-Built Muscle Cars follows the evolution of the fastest, most powerful, and exciting vehicles of the era, in both drag racing and NASCAR. From early Hudson Hornets, to the birth of the Hemi, to aluminum and fiberglass panel sedans, to lightweight special-order muscle cars ready to race from the factory. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}

Linda Vaughn

Author: Rob Kinnan
Publisher: CarTech Inc
ISBN: 9781613252321
Size: 10.47 MB
Format: PDF, Mobi
View: 57

Perhaps the most photographed personality in automotive and motorsports history, Linda Vaughn has entertained fans and has been a premier marketer of automotive goods for more than 55 years. From her first days as Miss Atlanta Raceway, coming of age while representing Hurst, through her annual appearances at America's top automotive and racing events, Linda continues to engage fans, drawing long lines whenever she makes an appearance. At her peak, Linda attended more than 100 events annually, year after year, and she still attends more than 25 events each year. The only entity that's probably seen as many events as Linda is Goodyear! For the first time ever, Linda Vaughn allows her fans a behind-the-scenes look at her career in motorsports and promotion through her personal photographic archive and other photos. Through captions, Linda tells the story of individual images recounting countless stories from her photographic memory, with no detail left unshared. She recounts events with racing personalities and automotive icons from George Hurst to Richard Petty to Mario Andretti to Don Garlits. Nobody is left out as Linda tells stories about the photos chronicling her career in Motorsports. Linda Vaughn: The First Lady of Motorsports is the most comprehensive gathering of imagery ever assembled on Linda Vaughn. Through her 50-plus years in Motorsports, Linda has lived it all, been everywhere, and met everyone. Whether you are simply a fan of Linda or a collector of Linda Vaughn memorabilia, this will be the premier piece in your collection!

American Muscle Cars

Author: Darwin Holmstrom
Publisher: Motorbooks International
ISBN: 9780760350133
Size: 19.30 MB
Format: PDF, ePub, Mobi
View: 53

This is the muscle car history to own--a richly illustrated chronicle of America's greatest high-performance cars, told from their 1960s beginning through the present day! In the 1960s, three incendiary ingredients--developing V-8 engine technology, a culture consumed by the need for speed, and 75 million baby boomers entering the auto market--exploded in the form of the factory muscle car. The resulting vehicles, brutal machines unlike any the world had seen before or will ever see again, defined the sex, drugs, and rock 'n' roll generation. American Muscle Cars chronicles this tumultuous period of American history through the primary tool Americans use to define themselves: their automobiles. From the street-racing hot rod culture that emerged following World War II through the new breed of muscle cars still emerging from Detroit today, this book brings to life the history of the American muscle car. When Pontiac's chief engineer, John Z. DeLorean, and his team bolted a big-inch engine into the division's intermediate chassis, they immediately invented the classic muscle car. In those 20 minutes it took Bill Collins and Russ Gee to bolt a 389 ci V-8 engine into a Tempest chassis they created the prototype for Pontiac's GTO--and changed the course of automotive history. From that moment on, American performance cars would never be the same. American Muscle Cars tells the story of the most desirable cars ever to come out of Detroit. It's a story of flat-out insanity told at full throttle and illustrated with beautiful photography.

Milt Schornack And The Royal Bobcat Gtos

Author: Keith J. MacDonald
Publisher: McFarland
ISBN: 9780786423873
Size: 16.52 MB
Format: PDF, Docs
View: 85

"This is a biography of Milt Schornack, one of Detroit's top mechanics in the 1960s, who pioneered the Ram Air system and, as a tuner and driver, became the face of Pontiac's legendary GTO"--Provided by publisher.

The All American Muscle Car

Author: Jim Wangers
Publisher: Motorbooks International
ISBN: 9780760343821
Size: 13.71 MB
Format: PDF, Kindle
View: 25

The All-American Muscle Car celebrates the fifty-year history of the breed through stunning modern and archival photography, head-to-head shootouts between the cars, past and present, and brilliant essays from today's top muscle-car writers.