The Publisher

Author: Alan Brinkley
Publisher: Vintage
ISBN: 030759291X
Size: 16.98 MB
Format: PDF
View: 76

Acclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of the twentieth century. As the founder of Time, Fortune, and Life magazines, Luce changed the way we consume news and the way we understand our world. Born the son of missionaries, Henry Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a “news-magazine” that would condense the week’s events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan. In 1936, after Time’s unexpected success—and Hadden’s early death—Luce published the first issue of Life, to which millions soon subscribed. Brinkley shows how Luce reinvented the magazine industry in just a decade. The appeal of Life seemingly cut across the lines of race, class, and gender. Luce himself wielded influence hitherto unknown among journalists. By the early 1940s, he had come to see his magazines as vehicles to advocate for America’s involvement in the escalating international crisis, in the process popularizing the phrase “World War II.” In spite of Luce’s great success, happiness eluded him. His second marriage—to the glamorous playwright, politician, and diplomat Clare Boothe—was a shambles. Luce spent his later years in isolation, consumed at times with conspiracy theories and peculiar vendettas. The Publisher tells a great American story of spectacular achievement—yet it never loses sight of the public and private costs at which that achievement came. From the Hardcover edition.

The Art Of The Publisher

Author: Roberto Calasso
Publisher: Farrar, Straus and Giroux
ISBN: 9780374711832
Size: 10.26 MB
Format: PDF
View: 74

An interior look at Roberto Calasso's work as a publisher and his reflections on the art of book publishing In this fascinating memoir, the author and publisher Roberto Calasso meditates on the art of book publishing. Recalling the beginnings of Adelphi in the 1960s, he touches on the Italian house's defining qualities, including the considerations involved in designing the successful Biblioteca series and the strategy for publishing a wide range of authors of high literary quality, as well as the historic critical edition of the works of Nietzsche. With his signature erudition and polemical flair, Calasso transcends Adelphi to look at the publishing industry as a whole, from the essential importance of graphics, jackets, and cover flaps to the consequences of universal digitization. And he outlines what he describes as the "most hazardous and ambitious" profile of what a publishing house can be: a book comprising many books, a form in which "all the books published by a certain publisher could be seen as links in a single chain"—a conception akin to that of other twentieth-century publishers, from Giulio Einaudi to Roger Straus, of whom the book offers brief portraits. An essential book for writers, readers, and editors, The Art of the Publisher is a tribute to the elusive yet profoundly relevant art of making books.

The Publisher S Microsoft Word

Author: Robert Stetson
Publisher: Robert Stetson
ISBN: 9781481251488
Size: 15.84 MB
Format: PDF, Mobi
View: 34

For those of us who write books, Microsoft Word 2010 has 7 magic areas we use to get the format just right. I'm going to take you through each of the areas and show you exactly how to format your document so that your final book will pass the formatting requirements of the publisher. If you use this guide effectively the final book can look like the books made by the big 6 printing houses.

The Publisher In The Changing Markets

Author: Seiji Sato
Publisher: IOS Press
ISBN: 9051994222
Size: 11.34 MB
Format: PDF, Mobi
View: 23

This publication aims to reconfirm the creative role of the publisher as a conduit for culture built upon the knowledge and experience of the past, as well as to explore the publishers' new role, and legal protection of the publishers' rights, in our evolving digital and information-based society. - Publisher's Rights: The Legal Expression of the Creative Role of the Publisher - Electronic Copyright Management Systems - Value Innovation on the Network - Partners' Perspectives - Asian Experiences - Trading by Electronic Copyright Management Systems - Enforcement of Rights - Conclusion, Recommendations or Resolutions.