Traction

Author: Gino Wickman
Publisher: BenBella Books, Inc.
ISBN: 1936661829
Size: 20.81 MB
Format: PDF
View: 22

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based on years of real-world implementation in more than 100 companies, the Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Traction

Author: Gabriel Weinberg
Publisher: Penguin
ISBN: 9780698411876
Size: 12.50 MB
Format: PDF, ePub
View: 57

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.

Manual Of Orthopaedics

Author: Marc F. Swiontkowski
Publisher: Lippincott Williams & Wilkins
ISBN: 078175755X
Size: 15.20 MB
Format: PDF, ePub, Mobi
View: 46

The thoroughly updated Sixth Edition of this popular Spiral® Manual is a reliable, accessible guide for all health care professionals who diagnose and treat musculoskeletal injuries and diseases. In a user-friendly outline format, the book presents specific proven treatment regimens for the full range of acute and chronic orthopaedic disorders. More than 200 illustrations complement the text. This edition's chapters on non-acute disorders include guidelines for primary care physicians on evaluating patients' complaints, planning a cost-effective workup, utilizing physical and occupational therapy, and determining whether orthopaedic subspecialist care is needed. A new chapter covers aspiration and injection of upper and lower extremities.