Trade Up

Author: Rayona Sharpnack
Publisher: John Wiley & Sons
ISBN: 0470180625
Size: 14.40 MB
Format: PDF, Docs
View: 31

Silicon Valley wunderkind Rayona Sharpnack has been a schoolteacher, tennis champion, manager and player for a women's professional softball team, and a celebrity who coaches some of the most successful leaders in business. Trade Up! draws on Sharpnack&'s experience, as well as stories of successful leaders she has worked with, to reveal how leaders limit themselves by holding on to ideas or assumptions about ourselves—what she calls your “context” —that are no longer valid. Trade Up! outlines the 5 steps to help leaders gain awareness of these assumptions and trade up from limiting beliefs and behaviors to those that will help them change the world. The 5 steps are Reveal your context: what do you believe about yourself? What holds you back? How do you impact others? Own your context: take stock of the upside and downside of your context, and examine the intended and unintended consequences of it! Design a new context that gets you what you want: begin by asking yourself "how good are you willing to have life be?" Sustain your new context: develop new practices to get this new context to stick! Activate your context and engage with the world: move out of your own concerns and into partnership and community with others to help change the world around you!

Trade Up

Author: Dean Niewolny
Publisher: Baker Books
ISBN: 9781493409310
Size: 15.96 MB
Format: PDF, Mobi
View: 57

What does it take to feel good--and do good--in work? More money? Money falls short, says Dean Niewolny, whose finance career, four houses, boat, plane, and astronomical paycheck still left him restless. Call it smoldering discontent. Like most achievers, Dean found himself craving work that matters. So Dean took the hard road to trade up, eventually landing at the helm of Halftime. Now for almost anyone in any career--just starting, midway, or wrapping up--Dean has the goods. With deep insight from his personal journey, Dean lays out the path to a career with purpose. (Sometimes the career changes; always the heart does.) Readers get self-assessment tools and clear steps wrapped in twenty years worth of stories, hard-won wisdom, and grace. A person can know what he or she was wired to do--and how to get there.

Trading Up

Author: Michael J. Silverstein
Publisher: Penguin
ISBN: 9781440638862
Size: 18.90 MB
Format: PDF
View: 38

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend. From the Trade Paperback edition.


Author: Daniel Nissanoff
Publisher: Penguin
ISBN: 9781101201749
Size: 15.63 MB
Format: PDF, ePub, Mobi
View: 92

More information to be announced soon on this forthcoming title from Penguin USA.

Summary Trading Up

Author: BusinessNews Publishing
Publisher: Primento
ISBN: 9782511020418
Size: 13.62 MB
Format: PDF, Docs
View: 34

The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them". This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.

Trading Up

Author: David Vogel
Publisher: Harvard University Press
ISBN: 0674044681
Size: 16.82 MB
Format: PDF, ePub, Docs
View: 30

Health, safety, and environmental regulations have been traditionally perceived as distinct entities from trade policy, yet today they have become intertwined on a global scale. In this pioneering work, David Vogel integrates environmental, consumer, and trade policy, and explicitly challenges the conventional wisdom that trade liberalization and agreements to promote free trade invariably undermine national health, safety, and environmental standards. Vogel demonstrates that liberal trade policies often produce precisely the opposite effect: that of strengthening regulatory standards. The most comprehensive account of trade and regulation on a global scale, this book analyzes the regulatory dimensions of all major international and regional trade agreements and treaties, including GATT, NAFTA, the Free Trade Agreement between Canada and the United States, and the treaties that created the European Community and Union. He explores in depth some of the most important trade and regulatory conflicts, including the GATT tuna-dolphin dispute, the EC's beef hormone ban, the Danish bottle case, and the debate in the United States over the regulatory implications of both NAFTA and GATT. This timely book unravels the increasingly important and contentious relationship between trade and environmental, health, and safety standards, paying particular attention to the politics that underlie trade and regulatory linkages. "Trading Up" is essential reading for the business community, policymakers, environmentalists, consumer interest groups, political scientists, lawyers, and economists.